Two brands.
One current of trust.
Goelsons Power Product manufactures wires and cables for every kind of Indian building — from a quick home rewiring job to a dealer's shelf stocked for the trade. Easyflex for those who want the best. Zedomax for those who want more for less.
Easyflex
"Powering homes made easy" — ultra-flexible, flame-retardant cables for the installation that has to be right the first time.
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"Maximum Power, Maximum Savings" — pure copper performance, priced for every household and every dealer's counter.
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Easyflex Cables
Easyflex is built for the installer who won't cut corners — ultra-flexible, flame-retardant, multistrand PVC insulated wiring that threads through tight conduits and holds up under real load, in the home and on the site.
- Ultra-flexible multistrand copper construction that bends into tight conduits without kinking
- 99.97% pure electrolytic copper for high conductivity and minimal power loss
- Flame retardant, self-extinguishing PVC insulation that slows fire spread in case of a short circuit
- High insulation resistance, reducing current leakage and short-circuit risk for long-term reliability
- Moisture, abrasion and minor chemical resistant outer jacket built for daily site wear
- ISI marked and manufactured to the IS:694 specification
- FIA and TAC approved for insurance and telecom-grade compliance
- CE compliant, meeting international quality benchmarks
- Rated up to 1100 Volts, suited to household and light industrial wiring
- Tighter manufacturing tolerances, maintained reel to reel
Zedomax Cables
Zedomax delivers on the fundamentals — 100% pure copper, honest pricing, and the safety approvals every wire in your wall should carry. Built for the dealer who needs reliable stock and the household that needs a wire that just works.
- 100% pure electrolytic copper conductors for dependable conductivity
- High insulation resistance for safer, longer-lasting circuits
- Very low energy losses, so savings show up on the electricity bill
- Flame retardant PVC insulation on every core
- ISI marked and FIA/TAC approved
- CE compliant
- Vividly colour-coded cores for fast, error-free identification on site
One factory, a full wiring catalogue
Easyflex and Zedomax sit alongside a wider range built for every part of the job — from the meter box to the network switch.
Multicore Cables
Multiple insulated conductors bundled under one sheath, built for control and signal wiring.
Aluminium Service Wires
Light, cost-effective conductors for overhead runs and utility service connections.
Submersible Cables
Flat, water-resistant cables engineered for borewell and submersible pump motors.
Co-axial Cables
Shielded cabling for clean television and antenna signal transmission.
CCTV Cables
Combined power-and-video wiring purpose-built for surveillance installations.
LAN Cables
Structured network cabling built for reliable, high-speed wired connections.
What's actually inside our cable
Every reel — Easyflex or Zedomax — is built the same way, layer by layer, before it's checked and coiled.
Electrolytic Grade Copper
Multi-strand, annealed copper conductor for maximum current-carrying capacity and flexibility.
Flame Retardant PVC
High insulation-resistance compound that limits current leakage and slows fire spread on a short circuit.
FR / FRLS Outer Sheath
Moisture, abrasion and minor chemical resistant sheath built for daily handling on site.
Reel-by-Reel Quality Checks
Every coil is checked against IS:694 tolerances before it leaves the plant — not sample batches.
Built for every hand on the wire
Two brands, one supply chain — stocked and specified for whoever is picking up the coil.
Consistent stock across two price tiers, transparent pricing, and a catalogue wide enough to serve every customer who walks in.
Predictable, kink-free wiring that speeds up first-fix and rewiring jobs without surprises on site.
Bulk coil packing and certified specifications ready to drop straight into project documentation.
Safe, ISI-marked wiring for home renovation, repairs, and new builds — no technical guesswork required.
Made in Delhi, wired across India
Every coil that leaves our plants is drawn, insulated, and tested in-house before it reaches a dealer's shelf or a contractor's van.
For dealership, bulk orders and enquiries
Registered Office
A-4/43, Ground Floor, Delhi-110089