Two brands.
One current of trust.
Goelsons Power Product is the in-house manufacturer of Easyflex and Zedomax wires and cables — built for every kind of Indian building, from a quick home rewiring job to a dealer's shelf stocked for the trade. Easyflex for those who want the best. Zedomax for those who want more for less. We're also an authorised Finolex cables distributor and dealer, stocking India's most trusted cable brand alongside our own in-house manufactured range.
E
Premium Tier
Easyflex
"Powering homes made easy" — ultra-flexible, flame-retardant cables for the installation that has to be right the first time.
Explore Easyflex ↓
Z
Value Tier
Zedomax
"Maximum Power, Maximum Savings" — pure copper performance, priced for every household and every dealer's counter.
Explore Zedomax ↓
Built for every hand on the wire
Two brands, one supply chain — stocked and specified for whoever is picking up the coil.
Consistent stock across two price tiers, transparent pricing, and a catalogue wide enough to serve every customer who walks in.
Predictable, kink-free wiring that speeds up first-fix and rewiring jobs without surprises on site.
Bulk coil packing and certified specifications ready to drop straight into project documentation.
Safe, ISI-marked wiring for home renovation, repairs, and new builds — no technical guesswork required.